aside from setting the new standard for a happy work environment, the IDEO clip definitley gave me some insight to the process and teamwork that is necessary for a project of this nature. they pointed out the effects of a cheery setting's influence on the generation of ideas as well as attitudes, the importance of having different people, each with their own opinion and expertise to filter through different possible ideas that could work, making a design is a process and the group has to take many steps to finalize ideas. some of the mottos i picked up from this video include: hire people that don't listen to you, have some wild ideas to build off of, invent focused chaos, need time restraints, fail often and exceed sooner. this work habitat was certainly more appealing than the typical sterile cubicles that everyone fears they'll end up.
as far as the writer's toolbox packet, many techniques were brought to my attention, all which aim at stimulating ideas, performing visual brainstorming, break down the problem, making connections/ associations between concepts, while at the same time getting it all down on paper for a hard copy. these maps to a solution are typically quick which allows for a spontaneous flow of thoughts, which in turn spark new routes in the design.
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