-majority wear during physical activity or washing face
-main purpose is to keep the hair out of one's face
-typically slips off head and have to re adjust at many points throughout the use
-generally younger audience uses (approx. ages 7-30)
-hair is likely in a ponytail when wearing
-CAN be worn as a fashion statement, or with hair down
-would be interested in headbands with designs as well as solid colors
-need bobby pins to secure headband
-loses elasticity over time
| interviewee modeling |
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